Hi, I’m Marisa, PR Strategist & Storyteller

I’m a London-based Digital PR & Communications Strategist with 4+ years’ experience across lifestyle, fashion, beauty, food & drink, and entertainment. 

I plan and run press, digital PR, and influencer campaigns that earn tier-1 coverage, high-authority links, and measurable organic growth.

I’ve led launch and always-on activity for e-commerce and consumer brands, aligning PR with SEO to drive visibility, rankings, and sales.

I work collaboratively, digging into your goals, audience, and search opportunity.  

Then I deliver creative, newsworthy stories and expert-led content that journalists want to cover and Google wants to rank.

Whether you’re launching something new, refreshing your PR/SEO strategy, or need senior support on a campaign, I’ll build a plan that reaches the right journalists, earns meaningful links, and drives measurable growth!

• Digital PR & Link Earning: Data/insight stories, expert commentary, product PR, gift guides, reactive newsjacking, and campaign ideation to build relevant, high-authority backlinks.

• Press Office & Launches: Press releases, media lists, product seeding, sample management, event coordination, and journalist relationships.

• Influencer & Social Amplification: Talent sourcing, briefing, content/right-to-use, paid boosts, and performance tracking.

• SEO for PR: Link strategy to priority PLPs/PDPs, link intersect analysis, relevancy scoring, and on-page recommendations with content teams.

• Content & Copy: Product copy, landing pages, blog features, media materials, newsletters, and brand storytelling.

• Reporting & Insights: GA4/GSC/Looker dashboards, KPI setting, coverage tracking, and clear monthly/quarterly reporting.